The Queen Speaksby shana
Just another Blogs.dzone.com weblog

Who the hell is Shana and why haven’t we seen her in the discussion boards?

Posted by shana on February 27th, 2007
Categories: Uncategorized
Tags: none

Shana here. I am focused on business side of DZone. I’ve been on the team for two and a half years with the primary goal bringing in revenue from our sites so we can keep on growing the network. Rick, Matt, Mike, and the editors work hard every day to make sure the member experience continues to improve and I work hard to find ways of exposing our expert community to qualified vendors that are willing to pay. Everyone stays happy when the message fits the audience and the bills get paid so we can continue to march toward world domination.

The “Queen” title hearkens back to a nickname I acquired back when I was the Publisher of Java Pro Magazine, Shana Deane the Java Queen . I’ve spent over 12 years creating magazines, websites, and conferences for developers. Life is good at DZone. I am still outnumbered by men at work but it doesn’t bother me as long as they continue to start the day with, “good morning YM”

Cheers!

Shana

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2 Responses to “Who the hell is Shana and why haven’t we seen her in the discussion boards?”

  1. Daniel Spiewak Says:

    Seriously, you worked at Fawcette? That’s pretty cool. IMHO JavaPro is among the best Java magazines I’ve ever read.

  2. shana Says:

    Thank you- JavaPro was “my baby” for a long time, I also published Enterprise Architect Magazine and WebLogic Pro Magazine. JavaPro was a real independent developer magazine back in the day when advertisers were ruining the magazine experience elsewhere in the industry by controlling the editorial content. I’ve found that publishing companies need to make a decision about how to publish for developers. There are two schools: 1. Serve the reader/developer first with independent content and in the end the advertisers will get better results from an engaged and happy audience or 2. Serve the advertiser by letting them drive editorial choices at the expense of the reader/developer. I have always been deeply committed to the former. Rick and I agree on this key point.

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